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Essays 151 - 180

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...