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Essays 511 - 540

Organizational Behavior Problem in Hospitals

A study by the Joint Commission revealed that communication failures were implicated at the root of over 70 percent of sentinel ev...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Characteristics of Market Planning and Orientation

take an inventory of all its internal resources, both human and technological in an effort to maximize all its potential. Other f...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Suntory Water Group Expansion Business Plan

In ten pages a proposed Mexico expansion of Suntory Water Group is considered in this business plan that discusses marketing and t...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

A Plan for Marketing a Person

why Jonathan may be suitable for your organisation in addition to what he is looking for in a potential employer. 1.1 Current Po...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Aviation Charter Business Startup

In five pages a prospective aviation charter business is examines in a startup overview that includes business and financial plann...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Stylized Gourd Birdhouses' Marketing Plan

the countryside have seen birdhouses made of gourds hanging in colony settings or hanging singly. The longneck gourd has been use...