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Essays 361 - 390

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Economic Analysis of the Pharmaceutical Industry

(or at least to help reduce the side effects of this immune deficiency disease). The reality of the situation is, however, ...

A Diamond Industry Study

considered the jewels of the extremely wealthy - diamonds and mink go together, it seems, much like coffee and milk. In short, whe...

Increased Number of Firms and the Impact of Transaction Costs

as the best way of ensuring the goods are made and allocated in the most effective manner, increasing growth and also the welfare ...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Overview of Toyota

cost advantage and differentiation. These are two different ways a competitor may get the edge on its rivals. In trying to underta...

Marketing a Plagiarism Detection 'Honor System' Device

complete their assignments, and the convenience of form and searching provide greater opportunity for plagiarizing than ever exist...

Influence on Current Real Estate Market in California

exorbitant prices in order to keep up with the real estate market boom. Many believed the year 2000 would finally allow for level...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Patients Going to Latin America for Treatment

Medical and dental costs have soared in the United States. Insurance plans are sometimes tricky in their language and they do not ...

Should a Firm Open a New Facility Abroad?

The writer considers the benefits and the challenges associated with expanding production facilities internationally. Issues such ...

Work, Society, and Consumer Time Choices

In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activi...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Merrimack Case Study; Accounting for Inventory LIFO and FIFO

increases the cost of goods in this case. The sales pattern aid with this, as the level of sales means that the carried forward st...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Management Accounting Calculations

of weeks worked per year and the number of barbers employed all of which need to be multiplied together, this gives us an annual w...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Economics in Healthcare; Increasing Inputs and Cost Benefit Analysis

is the way money is allocated, as well as private insurance there are sources of funds from social welfare schemes such as Medicai...