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Essays 481 - 510

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

The Research Process

. . . 19 References . . . . . . . . . . . . . . . . . . . . . . . ....

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

HAIR & NAIL SALON AND MARKETING

be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Analysis and History of the Dow Jones Industrial Average

One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

MARKET RESEARCH AND SEGMENTATION

who those customers are. This is different from mass marketing, which we discussed above, and which treats the market as a homogen...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...