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Essays 1051 - 1080

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Comparative Analysis of Haagen Daz and Ben and Jerry's Ice Creams

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Marketing The Bear Creek Golf Course

This paper examines the marketing strategy involved in promoting the Bear Creek Golf Course. This twelve page paper has two sourc...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Marketing Figurative Sculpture Art

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...