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Essays 31 - 60

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Abolishing the Insanity Defense

suggest that its special nature puts it in a different class, so to speak, from other defenses that have to do with the causes of ...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Performance Assessment of Altria Group Inc.

by taking the stock divided by the sales and then multiplying this by 365. Changes in this may need to be investigated, for exampl...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...