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Essays 571 - 600

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Organizational Culture of British Petroleum

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Case Decision Making

this model, it is seen as being objective. However, it is possible that input data may be subjectively influences, the processes a...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Open Chinese Markets and U.S. Employment and Relations

difficulties) but also offers an economy that helps offer citizens (including its employees) a stronger standard of living. In add...

Istanbul Stock Market Fortunes

In nine pages the stock market of Turkey is examined in terms of history and upswing during the past ten years and the impact of t...

The Impact on Labor Relations as a Result of Airline Deregulation

In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...

Function of Printed Media

been used before with old messages. However, when they are read it was possible to put them into a different order, to place diffe...

Corporate Success of Starbucks

company, as of 1998, had more than 1700 stores worldwide (Weiss, 1998). By 2003, that total had jumped to approximately 5900 coffe...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

The Czech Republic - The Business Environment

part in delegation of the trade unions that take part in the tripartite system (Stasek, 2005). There has been a shift in the way...

NCLB, View of Teachers

perceive this legislation and its implications for the future of education in America. The following literature review focuses on ...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...