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Essays 361 - 390

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Video Store Start Up Business Plan

In ten pages a proposed video store in a small town in Ohio is examined through a business plan that includes objectives, mission ...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Student Case Study on the Seventh Week of a New Product Launch

To break even in period seven we need to divide the amount outstanding at the end of that period by the contributions to get the n...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Tasty Foods Risk Assessment

Salvage value can be reduced to $71,517 and still avoid a negative expected NPV. Salvage Value Exp NPV Present Value New NPV 71,51...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Auditory Discrimination Tests

subject tested with the presentation of a standardized list of monosyllable words from a predefined list, with the words played th...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

CBE's Marketing Plan

De Tocquevilles observations of the nature of Democracy in America necessarily were trained on systems of government, for those we...

New Business Planning

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...