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Essays 91 - 120

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Human Resource Management and the Function of Line Managers

and concepts of employee empowerment have necessitated the expansion of the line mangers role and responsibilities (Trahant, 2009)...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

Student Case Study on the Seventh Week of a New Product Launch

To break even in period seven we need to divide the amount outstanding at the end of that period by the contributions to get the n...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

George Stubbs' Painting Displayed at the Metropolitan Museum of Art

In five pages this paper discusses George Stubbs' artistry in a consideration of his paintings' composition and line uses....

Gender and 'Pickup' Lines

Look at the odds she said. It is during the day or early evening; there is good lighting; people are sober, and there is a slim p...

Various 'Pickup' Approaches

In seven pages this paper considers how both genders employ 'pickup' lines in an outmoded meeting approach that is still being use...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Carnival Cruise Lines (SWOT Analysis)

for example is the number one player in the market, but the business in general is threatened by a struggling economy as well as b...

Sainsbury; The Use of Information and Porters Five Forces Analysis

popular as it offered low prices for products of a good quality (Sainsbury, 2006). This initial success leads to more branches ope...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Should WalMart Open a New Store?

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

Preparing a Financial Projection

the sales as the current level. This is 23.7% so the cost of goods sold can be input as 23.7% of the revenues....

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Mozart Effect/Beneficial or a Gimmick?

speech and language abilities" (Calkins and Kelley, 2007, p. 151). This is particularly interest in light of the fact that the ori...