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Essays 121 - 150

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

A Personal Reaction to HIV and AIDS

an AIDS sufferer can speak to the weight loss, weakness, and increasing helplessness that the disease engenders. What was it and h...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Sports and Economics

In five pages this paper discusses contemporary sports in a consideration of economic conditions such as community impact and athl...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

Bleak Human Condition in Metamorphosis and In the Penal Colony by Franz Kafka

In six pages this analysis of Kafka's works focuses on the themes of fate's ironies and the human condition....

A Revies of Black Picket Fences by Mary Pattillo McCoy

the opportunities that were available to the African American in the 1960s, in terms of employment, have changed drastically in th...

4Ps Marketing Mix

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

1830 Swing Riots and Their Causes

from many different sources, some more literate than others, and some were quite clearly fakes or parodies (such as one written by...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Levi Strauss and the Denim Industry

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...