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Essays 481 - 510

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Boeing and Airbus 'Sky Wars'

really doing. Some figures to come from the company are rather dismal and others deceiving. But Boeings problems are out in the op...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

The Need for Ethics Training Today

This 8 page paper argues that it is necessary to provide ethics training in today's business environment, where increased competit...

Question Two of a Reebok Analysis

In ten pages this paper examines Reebok in terms of demand, competition, success, secondary interests, input availability, growth ...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Current Trend Changing and Business Planning

In five pages a student submitted case study is used in examining how a medical practice can turn around through planning, core co...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

Overview and Analysis of Nike

In twenty four pages this paper presents an overview and analysis of Nike that includes company history, competition, management, ...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Integrated Steel Mills and Mini Mills

is a joint venture between Americas LTV, Japans Sumitomo and British Steel has face enormous problems with its mini mill in Alabam...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Aviation Industry and GE

In five pages General Electric Capital Aviation Services or GECAS ie examined in terms of its basic fundamentals, competition, and...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Russian Culture and Chess

In eight pages the ways in which Russia's national pastime of text reflects its cultural aspects in terms of warlike strategy and ...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Three Decades of U.S. Foreign Policy from 1945 until 1975

In five pages this paper considers the direction of American foreign policy from the end of the Second World War into the Cold War...

Economic Models Bertrand and Cournot

In eight pages these two types of economic models are examined in terms of definition, how they operate, and recommends which is b...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Economic Growth and the Influence of IT

In fourteen pages Taiwan and Asia are examined in a consideration of how information technology influences regional as well as glo...