SEARCH RESULTS

YOU WERE LOOKING FOR :Pricing Strategy and Price Elasticity

Essays 211 - 240

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

PRICING STRATEGIES AND THE SEGWAY

From the start, the Segway was geared toward the pedestrian. But problems happened almost immediately, including a voluntary recal...

Two Different Types of Costing

production, so that all of the overhead costs are recovered. In order to undertake absorption costing there is a necessity...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Background and the Pricing Strategies of OPEC

price increase. This means that it is an inelastic product, as petroleum is an inelastic product, when prices increase and...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Microsoft® Ergonomic Keyboard Pricing

$40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business c...

Lille Tissages' Case

The company, we are told, has the lowest costs in the industry, and as such we can argue that this company may be...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Price Determination and Investment Strategy

In nine pages this paper discusses the elements that are factored into price determination and investment decision equations. Fiv...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

An Economic Perspective in the Reduction of Child Labor

along with the level of elasticity (Baye, 2006). Where there is a demand for a product or service, in this case the service is chi...