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Essays 2011 - 2040

MARKET STRUCTURE DISCUSSION

Discusses economics and market structure as it pertains to product differentiation, price and costs. There are 5 sources listed in...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Fuel Hedging and Airlines - Are the costs Greater than the Benefits?

questions to be addressed with the research is to assess whether or not it is in the interests of the shareholders, assuming they ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Overview of the Price Elasticity Concept

In three pages this paper discusses price elasticity and taxation's effects with examples included. Three sources are cited in th...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

Price Stability and Oligopoly

In eight pages this paper examines price stability and how this stability can gradually be acquired by oligopolies. Four sources ...

Product Maximization and Monopolies

has been victim to a barrage of pressure from both its public and private constituency encouraging the disapproval of such an unde...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Changes Regarding Bell Atlantic and ATandT

more than ample attention necessary to draw conclusive results. This is why a study of this type is so imperative to societys bes...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

FAR 4 Scenarios and Solutions

years. The bid must also meet DOD requirement for domestic and integrated, worldwide, public affairs campaigns. Under FAR 9.103, b...

OPEC and the Controversy of Dynamic Pricing

several economic models and practices adopted by businesses in order to thrive and prosper. One such practice is dynamic pricing. ...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

ECONOMIC MODELS AND RICE

The following questions are in response to the article "Sri Lanka puts cap on rice prices," which was published on the BBCs websit...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Accounting and Pricing Questions

have a cost, especially if it is in the form of borrowing, such as an overdraft or revolving credit facility. Other cash flow may ...

International Finance Questions

The paper is based on a case study provided by the student, where a fictitious South American country which previously pegged its’...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Chinese Wages

a high price, where it is sufficient to buyers out of the market, or sufficient supplies enter the market, a combination of the tw...

Resounding to an Increasing Level of Competition

demand that is in excess of the supplies the prices will increase (Nellis and Parker, 2006). From a commercial perspective this wi...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Price Hike at Redbox

of every rental for the firm. It is noted that this increase is much less than the increase which was imposed by Netflix earlier i...