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Essays 61 - 90

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Singapore Economy and Productivity

In a paper of four pages, the writer looks at economic growth and productivity. Singapore is used as an instructive example. Paper...

Singapore Airlines

history of the company dates back to the 1st of May 1947 when the first flight took off from Kallang Airport operating under the n...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

IFRS GAAP and Interpreting an Assessment of BA

with other firm is the same, and in different industries, to compare performance results. The use of auditors has been und...

Operations Management; Singapore Airlines Cabin Crew

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Australian Income Tax Case

This 8 page paper is written in two parts. The first part assesses how a firm will be assessed to determine whether or not it is a...

Business Traveler Visibility and Singapore Airlines

In five pages this paper examines business traveler visibility increases in a consideration of the options available to Singapore ...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

AN OVERVIEW OF DOING BUSINESS IN SINGAPORE

is actually a series of islands located between Malaysia and Indonesia (CIA, 2008). Though considered a part of Southeast Asia, so...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Guanxi in Singapore

Singapore presents a unique business environment that is a blend of Asian and Western influences. Workplace diversity is one resu...

SECONDARY DATA FOR INTERNET USAGE IN SINGAPORE

In this paper, the writer is being asked to consider the case of Charlie Clay, who was lucky enough to inherent $20 million from a...

Public Relations/Nursing in Singapore

neighbor who incurred a head injury and did not want to go to a hospital because she lacked the funds to pay for treatment. Wardan...

Finding an Economic Model for a Developing Country

and a open business environment (Huff, 1993). The has been active attraction of foreign direct investment, supported by the way th...

Situational Analysis of Singapore Airlines

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

Tan's First Novel

all sorts of unsettling events. This is a fictional account but it brings into play very real issues faced by todays population. ...

Environmental Sustainability Challenges

well outside of the southeast province where it had contained capitalist pursuits beginning in 1979. The consequences for the res...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Overview of Internationalization

a few companies are able to claim a true global presence such as major oil companies and companies such as Coca-Cola. Even compani...

The Concept of E-Government

is the time it takes for anything to get done. In addition the set up of most governments and government departments, that governm...

Asian Economic Recovery

and recession moved into the nations of ASEAN, Singapore was set to exceed the per capita GDP of Great Britain. When economic exp...

Singapore and Starbucks

2003), and the influence of Western culture that already exists (Interscience, 2003). In fact, entering the Southeast Asian market...

East Asia's Passenger Airline Industry

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

Statistics Questions and a Dissertation Plan

However, even in a growth industry there is the need for any company to compete. Michael Porter has identified two sources of comp...

Singapore and Delta Airlines Depreciation

annual depreciation information for tax purposes, and it must undertake responsibility for disposal of the aircraft at the end of ...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...