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Essays 301 - 330

Singapore Contract Law

English law, and the case of Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 indicates it is possible for a newspaper adve...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Business Traveler Visibility and Singapore Airlines

In five pages this paper examines business traveler visibility increases in a consideration of the options available to Singapore ...

Tan's First Novel

all sorts of unsettling events. This is a fictional account but it brings into play very real issues faced by todays population. ...

Situational Analysis of Singapore Airlines

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

Singapore and Delta Airlines Depreciation

annual depreciation information for tax purposes, and it must undertake responsibility for disposal of the aircraft at the end of ...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...

Social Security Privatization and Reform

moved. 2. Birth rate has been declining for decades. 3. There are now 5 workers contributing to the Social Security payments to on...

Statistics Questions and a Dissertation Plan

However, even in a growth industry there is the need for any company to compete. Michael Porter has identified two sources of comp...

Singapore and Starbucks

2003), and the influence of Western culture that already exists (Interscience, 2003). In fact, entering the Southeast Asian market...

East Asia's Passenger Airline Industry

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

Asian Economic Recovery

and recession moved into the nations of ASEAN, Singapore was set to exceed the per capita GDP of Great Britain. When economic exp...

The Concept of E-Government

is the time it takes for anything to get done. In addition the set up of most governments and government departments, that governm...

Overview of Internationalization

a few companies are able to claim a true global presence such as major oil companies and companies such as Coca-Cola. Even compani...

An Overview of Singapore

4.0% Others (Sikhism, Confucianism, etc) 0.6% Finally, literacy is high in Singapore, as revealed by the following chart. It has ...

Barbara Bovjerg's 2001 Testimony on Social Security Reform

In nine pages this paper examines this GAO employee's 2001 testimony to Congress on the future of the U.S. Social Security system ...

Environmental Sustainability Challenges

well outside of the southeast province where it had contained capitalist pursuits beginning in 1979. The consequences for the res...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Singapore and China

leave after anther two years (CIA, 2003). The position of the country is now as one of the worlds strongest economic countries, wi...

Singapore Management Style

On equal economic footing with Nepal in 1960, Singapores economy is no longer a developing one. The Organization for Economic Coo...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

Singapore and Foreign Businesses

as well s provide a Manchester United Experience" (Knight Ridder/Tribune Business News, 2001).Therefore, the requirement was for a...

Discussion of Corporate Culture

Schein (1985 cited in Smith, 1998) provides a threefold classification of culture which includes the elements of assumptions, valu...

Law Enforcement Training and Development in Singapore

while it had briefly joined Malaysia in 1963, it would withdraw two years later to become independent again (2003) . Singapore had...

Employee Training and Global Wine Sales Increases

not have to follow the same pattern. The industry has been using the Internet to sell specialty (and therefore higher priced) win...

Southeast Asia Airlines

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...