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Essays 721 - 750

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Life Cycle of a Product and its Stages

In four pages this paper examines a product's life cycle by defining its 5 stages. There is no bibliography included....

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Technical Manual on the Paperclip

off and running. Physical Description Paperclips are made from thin wire or another material that has a natural elasticity or "sp...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Alma Products and Pricing Considerations

of 10,000 charcoal starter products. Though the fabricator quoted a unit price of $3 for 10,000 pieces, it also would charge a $1...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Zauner Ornaments Costing Case Study

in terms of over heads that are not reflected in whatever proportional system is used. No approach will ever be 100% accur...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Tasty Foods Risk Assessment

Salvage value can be reduced to $71,517 and still avoid a negative expected NPV. Salvage Value Exp NPV Present Value New NPV 71,51...

3 Processes of Product Development

is seen at the end of the path (Crow, 2005). Although designed with software in mind this is equally as applicable to price develo...

Honeywell Case Study

product was still behind schedule, and still ahead of costs. Literature The concept of parallel development and teaming isn...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

'Dumping' and Exports of German Steel

2002, the US Commerce Department ruled that structural steel beams imported from seven foreign markets, including Germany, were du...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...