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value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

encoded and are made up of "electromagnetic radiation propagated by the antenna" (Bonsor, 2003). Because most users hold their ce...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

the federal courts to mandate minimum rights for prisoners" (Platt, 1999, p. 237). But by the 1990s, prison reform had died out a...

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...