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Essays 61 - 90

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

Cambridge Antibody Technology and AstraZeneca

his own (Irving and Verdin, 2004). The FDA Administration tried to immediately distance itself from the regulators comments but th...

Causes and Remedies of Discrimination in the Workplace

the management there should be clear motivations to undertake actions that will remedy the situation. The case study conce...

Issues in International Business

companies such as McDonalds are only verging on a true global presence The Uppsala Model is another model that looks at...

America's Waste Management Services

Figure 1 shows the position in 2001. Figure 1 US Waste Management Industry in 2001 (Repa, 2001) Sector Number of Organizations A...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Marrone and His Vision of Dying Dying

Death and dying are a major concern in American society today. Robert Marrone addressed the various issues in Death, Mourning, and...

United States Supermarkets and Chinese Suppliers

Supply Chain in China On the surface, one might think that a major challenge is getting goods from China (and the rest...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...

Retail Marketing; Tesco

perception of quality, at the same time the lower price segment is unlikely to buy the product as they perceive it to be too expen...

Improving Diversity Recruiting

or social reason to pursue diversity. A tool supply company will pursue greater diversity solely because it is good business sens...

Wal-Mart's Changing Supply Chain

Johnson, ... Kraft Foods, Nestle Purina PetCare, ... and Unilever" (Hickey, 2004; p. 16). Where it is necessary, Wal-Mart a...

Lester Electronics Case Study

Lin has suggested to Bernard Lester that undertaking a joint venture may help both companies, he is also now concerned that if TEC...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

CUSTOMER SERVICE: AN EXAMINATION IN THE AIRLINES INDUSTRY

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Negotiating a Downsizing Settlement at Gamma

pay for the further redundancies the facilities may be sold of as development of commercial property. This would lead to the redun...

Operations Management; Principle Healthcare Case Study

to identify the main activities of the company, as to gain accreditation under EMAS, or ISO 14001, a company needs to "establish a...

DHS Strengthen Strategy

goal is to prevent the acquisition and use of deadly chemical, biological, radiological, and nuclear materials (CBRN) (Department ...

Should Merck Licence Davanrik?

trials,. This has limited the firms opportunities in terms of raising more equity, and has placed LAB Pharmaceuticals in a difficu...

Financial Analysis of Home Depot

centres are 3 in number (Home Depot, 2002). The target market of the stores are the do it yourself market, as well as profession...

Airline Risk Assessment

have been taken to reduce the likelihood of the risk occurring. Measures such as restricting what could be taken onto aircraft, th...

Health Care Industry and Demand Induced by Suppliers

for patients, there is a conflict between personal interest (through induced demand) and the interest of patients (Induced Demand,...

American Pharmaceuticals and High Costs

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

Lone Global Industry of Tourism and Travel

began downsizing in the late 1980s and continued into the 1990s, some cut back on their business travel as well, and vacation trav...

Asian Presence of Glaxo Wellcome

In twelve pages this important pharmaceuticals' company's China expansion is discussed. Seventeen sources are cited in the biblio...

U.S. Health Care

picked up through government programs and often receive quality health care. Those who make too much money to qualify for free med...