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In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

but these problems had now been resolved. The destination was also being marketed as competitive as a winter-sun destination, a ni...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

goals and interventions which are compatible with those identified in "Healthy People 2010". Eight assessment parameters will be ...