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The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Jet Blue's Transformational Leadership

heavily traveled routes are the ones that most customers want to fly. Rhoades commits JetBlue to caring about customers. The end...

Protecting the Public Following Enron and Arthur Andersen Corporate Debacles

who led others astray" (Booth and Fowler 52). Enron spiraled into bankruptcy because Arthur Anderson notified Enrons offic...

JetBlue; A Transformed Organization

unable to get to gates, passengers were stuck on aircraft and the entire fleet had to be grounded for three days. These were probl...

Mandatory HIV Testing for Pregnant Women

transmission of this disease (Chow, 2005, p. 38). In other words there is no disagreement over the positive benefits of HIV screen...

A Security Plan for a White Supremacist

Insuring defendant security is often a concern in high profile criminal cases. Public law enforcement agencies may or may not be ...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Post WorldCom and Enron International Accounting Standards

a result of ending some of the companys more obscure partnerships (Leonard, 2001). And, it was these partnerships that severely h...

When Acquisitions Go Wrong - Rover and BMW

The European Union was also changing in terms of competition, with increasing levels of competition from Asian countries such as J...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Taking Over From Steven Jobs

a bed, they are purchasing the ability to have a good nights sleep, therefore when they are buying a computer, they are buying the...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

Motivation Strategies

then is to learn how to best manage our time and how to plan for those things which are important to our lives. The first step th...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...