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Essays 31 - 60

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Climate Change and Technology

in opinion over the last few decades, with a general acceptance that it is the human influences which is causing damage to the env...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Dangers of Teenage Drinking

in the first place. Another argument, alluded to in the beginning, involves the body. The student could take the following...

Equilibrium and Drinking Water Purification

surface waters but also her groundwaters. One of the most pressing of the groundwater concerns facing our chemist, of cou...

Underage Drinking Opinions

a fact of life, and one can choose to drink or not. If American youngsters were taught to handle alcohol from an early age in the...

Considerations in Energy

than non-renewable energy. Renewable energy sources can take a variety of forms but ethanol, alcohol produced from plants is one ...

Raising Capital For Renewable Energy Investments

In order to consider this difficulty the first stage is to consider the concept of project finance. Project finance is a structure...

Two Economics Questions

more due in 2012 (ConEdison, 2012). This information was found out by looking at the firms web site and reading their annual repor...

The Performance Gap

The writer looks at the performance gap in the context of energy usage and sustainability. The gap between the design and expected...

Need for Energy Alternatives

In ten pages the necessity for making the transition to an energy source that is sustainable is considered in this overview....

Energy: Electricity

involves the fact that energy contained in one place will ultimately disperse outward. As one author notes, "Energy spontaneously ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...