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Essays 961 - 990

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Children and Marketing

perceived. With a lack of purchasing power themselves their role must be to influence those whop do have that purchasing power. T...

Indian Telecommunications and Regulatory Capture

question for this paper will therefore be if and why the phenomenon of regulatory capture has occurred in the Indian telecommunica...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Marketing Theory Development

and even horror scenes, a formula that is followed by the exhibition to today. The exhibition also changed to suit the environment...

Market Planning and Cultural Barriers

Therefore culture is wide and varied, but considering the amount of different aspects it covers we can see that it will also be ea...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Stock Market and the Influence of Technology

except that a certain financier over extended himself and caused several banks to fail that had extended him credit. This particul...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Western Market and Fashions of Japan

quite clear in some instances but it can become muddled in meaning when multiple identities are involved within the context of one...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Russia and the Marketing of Computer Hardware

In sixteen pages this paper examines the influences of technology, economics, politics, the law, and sociocultural factors in a co...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Overview of the Luxury Automobile Market

many items are covered, there may be issues that have not been evaluated. Please address any questions you may have concerning the...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

PDA Market Global Leader Palm Inc.

market share. These analyses are based on the fact that Microsofts Win CE- Pocket PC OS has been successful in gaining a 20 percen...

Australian Market and Salton Inc.'s George Foreman Grill

(Salton, 2002). * 1991 - Salton goes public and offers the IPO (Initial public offering) on the stock exchange (Salton, 2002). * 1...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

A Diamond Industry Study

considered the jewels of the extremely wealthy - diamonds and mink go together, it seems, much like coffee and milk. In short, whe...

Case Study of Campbell Soup Company

lead to an action plan, which would need to be determined, delegated, such as to research and development. However, constant monit...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

Overview of South Korea

can move forward we need to understand its past, how the country has developed and the evolution of the culture. These may be seen...