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Essays 121 - 150

Federal Communications Commission's Cable Television Rules for Program Access

for the consumer. However, since the original Act was introduced the market has seen an increase in fees for the consumer and a de...

Consumers and eCommerce

million PCs sold throughout the world, a slight decrease on 1999, down by 0.8% due to the increasing level of maturity in develope...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

2005 Pepsi v. Coke

vice versa. So, how are the companies doing? In respect to cola, Coke outsells Pepsi, but in terms of the companies as businesses,...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

PEPSI: KEEPING UP THE CHALLENGE

Discusses the strengths and weaknesses of PepsiCo. There is 1 source listed in the bibliography of this 3-page paper....

CONTRACTS, JET FIGHTERS AND PEPSI POINTS

of that offer creates the binding contract (Larson, 2003). Mutual consideration is the exchange of something of value for somethin...

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Overview of the Pepsi Bottling Group

Company, which spun off its own bottling operations in 1986 (Hoovers Company Profiles, 2003). PBG also is in good position to acqu...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

Coca-Cola Production Costs

is the greatest single cost. The cost of labor is not only the wages received by the employee, but also the total of wages, payro...

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

Responsibility Accounting Applied to Coca-Cola

Every plant manager and retailer understands that overhead, labor and the cost of materials combine to create the final cost of pr...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Coca-Cola; Facing Organizational Change

to diversity and the way it is managed, Evidence suggests clearly that were good diversity management can be implemented d...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...