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Essays 151 - 180

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

How Wal-Mart Creates Value Through the Supply Chain

The writer looks at Wal-Mart's supply chain, examining the different components and the way that they work together to provide the...

Effective Communication in a Dynamic Commercial Environment

Ccommunication is very important within any commercial environment, the writer looks at how and why it is so important, with the a...

Providing Healthcare in an Effective Manner- What Can be Learned from HIV Strategies

To deal with the HIV crisis many lesser and middle income countries had to develop innovative and cost effective strategies to de...

Portfolio Calculations

Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...

Literature Review: Cloud Computing Efficiencies

it to deliver this level of attractive efficiency to such organizations (Bowers, 2011). The first is that cloud computing applicat...

Crisis and Management Responses

that Paraskevas,(2006) argument that if an organization is a living system, it will create the conditions that will enable differe...

Detecting and Penalizing Plagiarism

The most effective way to deal with plagiarism is to implement efficient detection methodology and a consistent penalty for the in...

Harmonizing People, Assets, and Processes

Operational Integrity is the merging of People, Process and Assets into a well-defined, highly efficient and proactive organizatio...

Last Oasis Facing Water Scarcity by Sandra Postel

In four pages this report examines the 1992 text written by an environmental scientist that promotes more efficient water usage. ...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Healthcare Information Services and Data Warehousing

In ten pages data warehousing is discussed in terms of its medical applications in terms of cohesion, effectiveness, and cost effi...

Overview of Environmental Accounting

In twelve pages the importance of efficient environmental accounting as a result of policies on environmental accountability is di...