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Essays 181 - 210

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Comparing Business Environments in lesser and Higher Developed Counties

The business conditions in lesser developing countries tend to reflect the level of development and the available resources. This...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

The Competitive Approach of Intel

both the architecture and the elements are changed there is a radical innovation (Henderson and Clark, 1990). When looking at the...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Managing Logistics at Tesco

movement, such as the fast moving goods. There is a general recognition that the management of supply chains tends to focus on t...

Motivating and Keeping Staff when Expanding into China

of strategic human resource management would be used in order to align the remuneration with the organizational goals. Schuler (19...

Creating Value through Financial Engineering

The writer looks at the way financial engineering may be used with a firm that has had poor performance in order to increase the f...

Improving Appraisals at Englewood

allow for the strategic use of employees and to maximise productivity which may also be the source of competitive advantage would ...

Determining a Potential Growth Strategy for a UK Paint Manufacturer

2011 (Bounds, 2011). Crown Paints owned by Hempel, a Danish firm that supplies a wide range of paints and related items to a numbe...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...