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Essays 61 - 87

Executive Summary QANTAS

EXECUTIVE SUMMARY NAME OF THE BUSINESS Queensland and Northern Territory Aerial Services Limited (QANTAS) LOCATION AND DETAIL...

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joeydaprof Published on 06/22/2006 9430 Reads Marketing

Advertising: Puffery Vs. Deceptive

Advertising: Puffery Vs. Deceptive As I was searching through Bon A petit, a magazine that specializes in cooking, an invigorat...

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Anonymous Published on 07/13/2006 10494 Reads Marketing

Effectiveness of Nautica's Advertising Campaigns

Effectiveness of Nautica's Advertising Campaigns I found this print ad on the September issue of Maxim magazine. The reason why...

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Anonymous Published on 07/17/2006 6480 Reads Marketing

Advertising Safer Sex with Condoms

Advertising Safer Sex with Condoms An advertisement for Trojan condoms shows a young woman wearing a small lace bra with a Tro...

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Anonymous Published on 07/31/2006 10220 Reads Marketing

Marketing Analysis of Oldsmobile

Marketing Analysis of Oldsmobile INTRODUCTION/PRODUCT BACKGROUND The automobile’s humble beginnings stemmed from a need for ...

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Anonymous Published on 08/31/2006 2259 Reads Marketing

Mass Media Marketing Research

Mass Media Marketing Research Companionship In The Classifieds: The Adoption of Personal Advertisements by Daily Newspapers. A ...

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Anonymous Published on 12/19/2006 3727 Reads Marketing

Media and Advertising for Clothing Companies

Media and Advertising for Clothing Companies “The more controversial our catalog and pictures are the more free press we get, a...

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Anonymous Published on 12/20/2006 2802 Reads Marketing

A Future of Marketing without Television Commericials

A Future of Marketing without Television Commericials The growth of technology has dramatically changed the way in which marke...

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Anonymous Published on 01/11/2007 5952 Reads Marketing

Understanding the External Marketing Environment

Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment, which direc...

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Anonymous Published on 01/11/2007 30399 Reads Marketing

Marketing Strategy And Mix Of Cargo International

Marketing Strategy And Mix Of Cargo International Target Market As cargo offers homogeneous product, shipping service, the...

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Anonymous Published on 02/02/2007 4491 Reads Marketing

Promotional Activities of a Mountain Resort

Promotional Activities of a Mountain Resort The breakdown and media mix would have to change. A new partnership could be form...

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spootyhead Published on 03/19/2007 3793 Reads Marketing

Marketing and Popular Media

Marketing and Popular Media The article, “Analyzing popular media texts in the classroom,” can be best categorized as a quali...

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srheric Published on 04/25/2007 2897 Reads Marketing

Export Business Marketing Plans

Export Business Marketing Plans Tradeshows are becoming of more importance in many organizational communications mix. Behin...

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bdogg Published on 04/25/2007 2522 Reads Marketing

Grants, Fundraising, Donations, & Corporate Sponsorships

Objective There are many ways River City Brass Band can acquire funds in order to become more self-sufficient. They can implem...

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randredas Published on 10/16/2007 7029 Reads Marketing

Space Wheel

1. In order to consider how the conversion process in the company would work, let recall the main activity of the company. The com...

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gucci Published on 11/08/2007 2302 Reads Marketing

Addidas PEST and SWOT Analysis

Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name...

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Lopito Published on 01/26/2008 16075 Reads Marketing

Victorinox a Marketing plan

Introduction In our society corporate advertising or more accurately labelled, corporate propaganda is delivered through advert...

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Lopito Published on 01/26/2008 3746 Reads Marketing

Kleemann Hellas Promotion and Price PEST Analysis

Kleemann Hellas was founded in 1983 based on the know-how and license of the German Kleemann Hubtechnik GMBH. The head office of t...

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Lopito Published on 01/26/2008 3218 Reads Marketing

Mc Donald’s History PEST analysis

HISTORY Mc Donald’s is one of the most well known franchisers of fast food restaurants. The first Mc Donald’s restaurant was...

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Lopito Published on 01/26/2008 3078 Reads Marketing

Royal Carribean

TABLE OF CONTENTS Page 1.0 RCCL CRUISE LINES 1 1.1 MARKET DEFINITION AND ANALYSIS 1 1.2 MARKET SEGMENTATION 2 1.3 INDUSTRY ...

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carlaroserios Published on 02/10/2008 2277 Reads Marketing

Starbucks Case Study

Starbucks Corporation Marketing Headquartered in Seattle Washington, Starbucks Corporation is a premium coffee retailer offering ...

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kspain Published on 10/14/2008 6729 Reads Marketing

McDonald's Marketing Strategy

McDonald's Marketing Strategy McDonald’s is the world’s largest fast-food restaurant chain. It has more than 30,000 restaurants ...

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kspain Published on 10/14/2008 34638 Reads Marketing

Harley-Davidson Marketing

Harley Davidson Harley Davidson has been in business since 1903. According to the website, “four young men experimented with int...

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kspain Published on 10/14/2008 5742 Reads Marketing

Wal-Mart Marketing

Wal-Mart Corporation Wal-Mart was founded in 1962 by Sam Walton when he and his brother James Walton opened the first Wal-Mart Di...

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kspain Published on 10/14/2008 6205 Reads Marketing

Harvard Case Mountain Man Lager Answers

1) Mountain Man Lager Mountain Man Lager, also known as “West Virginia’s Beer, is a symbol of toughness, authenticity, and uniq...

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skylars Published on 11/18/2011 2874 Reads Marketing

Marketing Communication Mix

Assignment 1 – Theme Parks Contents 1.0 Introduction 3 2.0 An Overview of the Market 3 2.1 The main players in the market 3 2...

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water4204 Published on 11/21/2011 1839 Reads Marketing

Dell Computer Corporation Strategy and Challenges

Dell Computer Corporation Strategy and Challenges You don’t ever really know whether you’ve come up with the right plan until m...

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vkkmano Published on 11/24/2011 1345 Reads Marketing