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Essays 1 - 30

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...

Does an Economic Crisis Hurt the Entertainment and Sports Industries?

it seemed, the United States was plunged into the worst economic crisis since the Great Depression. For the entertainment and spo...

A Rumor Analysis

(Kimmel, 2004). In respect to this type of rumor, it seems that the one that predicts a dire flu epidemic each year is almost humo...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Why Britney Spears May be Mentally Ill

episodes. While one might say that she is behaving in typical rock star fashion, the truth is that there is a great deal of dark b...

Article Analysis: Diversity

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Lincoln MKS (Ad Analysis)

speaks volumes. At the very bottom of the ad the words read: "Introducing the all new 2009 Lincoln MKS." Then, right underneath is...

Dell Computer Pop Up Ad Design

is doubtful, but maybe. All ISPs (Internet Service Providers), like AOL, Earthlink, and MSN "recently have moved to snip the use o...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Foodborne Illness Health Campaigns, Application

This paper pertains to health campaigns that address foodborne illness, and focuses on the USDA's "Be Food Safe" campaign. The wri...

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

AN ANALYSIS OF PRESIDENTIAL CAMPAIGN ADS

rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Duka...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

Antismoking Campaign Strategies

goal of decreasing the prevalence of adult cigarette use to less than 12 percent, the CDC analyzed the data gathered by the 2008 N...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...